Supplier ideal customers
Record who a supplier is built to serve and the evidence behind its claims.
Supplier truthCommercial intelligence and execution for the technology channel
One coherent path from supplier fit to revenue.
Connect supplier research, partner strategy, customer needs, and commercial next steps. An ideal customer profile (ICP) describes the customers a supplier or partner aims to serve.
Create a free networking QR to start with a connection. MSP Target carries it forward through fit, execution, and revenue.
Partner productivity
More partners don’t mean more revenue.
The right partners, properly enabled, can.
Registering another MSP or Technology Advisor does not mean that partner understands your solutions, reaches your ideal customers, or knows how to bring an opportunity to market.
Productivity is the objective.
The goal is stronger partner fit, clearer responsibilities, and better-informed commercial opportunities.
It is not about building the biggest partner network. It is about building a more productive one.
Our mission
To unify the technology channel through independent commercial intelligence.
MSP Target empowers suppliers, Technology Services Distributors (TSDs), MSPs, and Technology Advisors with one platform that connects the right partners, the right solutions, and the right customers.
Fragmented supplier information, partner programs, commercial workflows, and revenue records become accountable intelligence—without replacing the relationships and systems that make the channel work.
Coverage is free. Commercial activation is paid.
Payment never buys credibility, organic ranking, supplier visibility preference, or preferred opportunity routing.
Align suppliers and partners around their ideal customers so the right partners can discover one another.
Assess solutions against customer needs using evidence. Missing information is not a failed match.
Carry commercial context through execution and revenue across every channel route.
The governing commercial journey
Every decision connected. Every distinction preserved.
A potential fit is not permission to sell. Missing information is marked unknown, not a mismatch. Opportunities, booked revenue, expected commissions, reported payments, and actual receipts remain separate.
Partner ideal customers
Define the customers, capabilities, and growth priorities an advisor intends to pursue.
Advisor strategySupplier–Partner Fit
Compare customer focus and capabilities, showing evidence and gaps—not sales authorization.
Evidence, not authorityCustomer needs
Capture the customer need and buying context without inventing missing facts.
Missing facts stay unknownCustomer–Solution Fit
Assess a solution against the customer's needs. A customer outside an ideal profile may still be a fit.
Guidance, not a blockerCommercial Execution
Carry fit through campaign, opportunity, registration, transaction, and route.
Consistent workflowRevenue
Keep booked revenue, expected commission, reported payments, and receipts reconcilable.
Commercial truthCommercial Learning Loop
Use verified outcomes to refine ideal customer profiles, partner strategy, and next steps.
Outcomes improve what comes nextOne channel. Many relationships. One clear view.
Your entire channel business. One connected view.
Your business does not operate through a single supplier, distributor, or marketplace. Your commercial visibility should not, either.
MSP Target brings relationships across suppliers, TSDs, direct agreements, marketplaces, and partner programs into one coherent commercial experience. Discover solutions, identify customer opportunities, understand recurring revenue, manage commissions, and see performance across every route.
One view across channel relationships
See suppliers, distributor relationships, customer needs, and opportunities together across direct and TSD-supported go-to-market routes.
Recurring revenue and commission intelligence
Recurring revenue is income that repeats over time; monthly recurring revenue (MRR) is its monthly measure. Keep booked recurring revenue, expected commissions, reported payments, and received amounts distinct.
SPIFF and incentive visibility — planned
Planned capabilities will track programs, eligibility, earned SPIFFs, claim status, and payments. This capability is not yet available.
From discovery to revenue
Connect supplier strategy to advisor fit, customer need, commercial execution, and governed revenue records.
Understand recurring revenue and commissions across direct and TSD relationships.
A direct relationship is with the supplier; a TSD-supported relationship goes through a distributor. Confirm sales authorization, program eligibility, and terms with the relevant organization.
These channel names identify directory records, not established relationships. Listing does not establish authorization, affiliation, participation, or a commercial agreement.
Built for the way the channel works
Start with the path that fits your role.
Partners
For MSPs, Technology Advisors, VARs, Resellers, MSSPs, Systems Integrators, and Consultants. Research suppliers, assess customer needs, and organize opportunities. MSP Target is evolving to clarify who handles assessment, engineering, implementation, support, and escalation—and how each partner earns revenue.
Request partner accessSuppliers & Ambassadors
Find your profile, clarify capabilities and ideal customers, and help advisors understand what makes your solutions valuable.
- Make your ideal customers and partner model easier to understand.
- Reuse consistent onboarding and enablement guidance.
- Help net-new partners reach productive activity sooner.
TSDs & Channel Leaders
Help advisors navigate supplier options and make the value of your guidance, relationships, and commercial routes easier to understand.
- Make portfolio routes and requirements easier to navigate.
- Preserve your guidance across customer opportunities.
- Give advisors one consistent commercial view.
Bring your own AI
Use the AI assistant you already trust.
A compatible browser-capable assistant can help with authorized tasks through the same MSP Target interface you use. No local AI installation, MSP Target AI subscription, MCP setup, or API configuration is required for the initial experience.
Compatibility varies. The human remains authenticated, in control, and responsible for every authorized action.
1
Sign in yourself.
Your account and workspace permissions remain the authority boundary.
2
Use a compatible assistant.
Ask it to help through the existing browser experience.
3
Review and authorize.
AI assistance never replaces human approval or commercial authorization.
Product direction
One consistent experience across the supplier ecosystem.
These approved concepts show the experience MSP Target is building while the live product continues to evolve.
Illustrative concepts: Coastal IT Solutions and NexaChannel are sample names and data for concept review. These are not captures of production records or promises that every depicted capability is available today.
Immediate value
Every commercial relationship starts with a connection.
Create a free networking QR to exchange contact details and preserve who you met, where you met, and what happens next. No account is required to begin.
1
Create onceBuild a reusable networking QR in minutes.
2
Exchange deliberatelyBoth people choose what contact details to share.
3
Keep momentumPreserve the relationship context and next action.
Live example
Try it now
Scan—or tap—Robert Friskney’s QR to experience the deliberate contact exchange exactly as a visitor would.
Free to create. No credit card.Start with useful value before committing to the platform.
Private by design.Contact details are released only through a deliberate exchange.
For supplier, partner, and channel representatives
Help MSP Target understand your organization and ideal customers.
When MSP Target understands who you serve, what you offer, and how you go to market, it can surface stronger strategic connections and help partners recognize where your solutions fit, how to position them, and when to engage your team.
This does not create an account, grant authority, link you to an organization record, or publish information.
Why organizations participateAfter identity verification and explicit access approval, an Ambassador can help create a clearer, more useful path through the technology channel.
Reach net-new partners fasterExplain who you serve, what you offer, and how partners can work with you.
Accelerate partner onboardingGive MSPs and Technology Advisors one coherent view of who you serve, what you offer, and how to engage.
Reduce training and enablement costsReuse approved positioning and guidance instead of rebuilding the same foundational explanation partner by partner.
Build more productive partner relationshipsCarry the same commercial context from customer fit through opportunity, execution, and revenue.
Support every route consistentlyGive partners a coherent experience whether the relationship is direct, through a TSD, or across another channel route.
Improve customer-fit decisionsHelp partners connect your solutions to real customer needs using clearer customer-profile guidance and evidence.
Turn activity into commercial progressKeep discovery, opportunity, execution, and revenue connected so productive relationships are easier to recognize and grow.
A future intelligence layer
Meet Augy, the AI Defragger.
Augy is planned to help organize supplier information and customer context into clearer analysis and next steps. It is not currently offered as a user-facing assistant in MSP Target. Access and release timing have not been announced.
Choose your next step
Choose how you want to participate.
Create a free account to get your personal QR code and start making Connections.