Supplier ICP
Record who a supplier is built to serve and the evidence behind its claims.
Supplier truthCommercial intelligence and execution for the technology channel
One coherent path from supplier ICP to revenue.
MSP Target connects work otherwise spread across supplier portals and disconnected workflows in one shared system: align supplier and MSP/Technology Advisor strategy, test customer fit with evidence, execute commercially, and measure revenue truthfully.
Create a free networking QR to start with a connection. MSP Target carries it forward through fit, execution, and revenue.
Partner productivity
More partners don’t mean more revenue.
The right partners, properly enabled, can.
Registering another MSP or Technology Advisor does not mean that partner understands your solutions, reaches your ideal customers, or knows how to bring an opportunity to market.
Productivity is the objective.
MSP Target is being built to help suppliers identify stronger strategic fits, clarify how each relationship operates, and enable partners to pursue credible commercial opportunities.
It is not about building the biggest partner network. It is about building a more productive one.
Our mission
To unify the technology channel through independent commercial intelligence.
MSP Target empowers suppliers, Technology Services Distributors, MSPs, and Technology Advisors with one platform that connects the right partners, the right solutions, and the right customers.
Fragmented supplier information, partner programs, commercial workflows, and revenue records become accountable intelligence—without replacing the relationships and systems that make the channel work.
Coverage is free. Commercial activation is paid.
Payment never buys credibility, organic ranking, supplier visibility preference, or preferred opportunity routing.
Align supplier and MSP/TA ICPs so the right partners can discover one another.
Validate customer–solution fit with evidence while keeping Unknown distinct from No.
Carry commercial context through execution and revenue across every channel route.
The governing commercial journey
Every decision connected. Every distinction preserved.
Fit guides a decision; it does not create authorization. Missing information remains Unknown. Pipeline, booked revenue, expected commission, reported payments, and actual receipts never become interchangeable.
MSP/TA ICP
Define the customers, capabilities, and growth priorities an advisor intends to pursue.
Advisor strategySupplier–MSP/TA Fit
Compare both ICPs with visible evidence and gaps—without implying authorization.
Evidence, not authorityCustomer ICP
Capture the customer need and buying context without inventing missing facts.
Unknown stays UnknownCustomer–Solution Fit
Guide the decision while keeping legitimate opportunities outside an ICP possible.
Guidance, not a blockerCommercial Execution
Carry fit through campaign, opportunity, registration, transaction, and route.
Consistent workflowRevenue
Keep booked revenue, expected commission, reported payments, and receipts reconcilable.
Commercial truthOne channel. Many relationships. One clear view.
Your entire channel business. One connected view.
Your business does not operate through a single supplier, distributor, or marketplace. Your commercial visibility should not, either.
MSP Target brings relationships across suppliers, TSDs, direct agreements, marketplaces, and partner programs into one coherent commercial experience. Discover solutions, identify customer opportunities, understand recurring revenue, manage commissions, and see performance across every route.
One view across channel relationships
See suppliers, TSD relationships, customers, opportunities, and routes together—without treating each partner relationship as a separate business.
Recurring revenue and commission intelligence
Keep booked recurring revenue, expected commissions, reported payments, and received amounts visible with their meanings intact.
SPIFF and incentive visibility — planned
Planned capabilities will track programs, eligibility, earned SPIFFs, claim status, and payments. This capability is not yet available.
From discovery to revenue
Connect supplier strategy to advisor fit, customer need, commercial execution, and governed revenue records.
Manage MRR and commissions across direct and channel relationships.
Direct is a first-class commercial route for suppliers that do not align with a TSD. Channel names identify records MSP Target can organize; their presence does not establish authorization, affiliation, participation, or a commercial agreement.
Built for the way the channel works
Start with the path that fits your role.
MSPs & Technology Advisors
Discover suppliers, test customer fit, work across commercial routes, and see recurring revenue and commissions in one coherent workspace. MSP Target is evolving to clarify who handles assessment, engineering, implementation, support, and escalation—and how the partner earns revenue—so each relationship can fit your customers, capabilities, and business model.
Request advisor accessSuppliers & Ambassadors
Find your profile, clarify capabilities and ideal customers, and help advisors understand what makes your solutions valuable.
Find your supplierTSDs & Channel Leaders
Help advisors navigate supplier options and make the value of your guidance, relationships, and commercial routes easier to understand.
Request a conversationBring your own AI
Use the AI assistant you already trust.
A compatible browser-capable assistant can help with authorized tasks through the same MSP Target interface you use. No local AI installation, MSP Target AI subscription, MCP setup, or API configuration is required for the initial experience.
Compatibility varies. The human remains authenticated, in control, and responsible for every authorized action.
1
Sign in yourself.
Your account and workspace permissions remain the authority boundary.
2
Use a compatible assistant.
Ask it to help through the existing browser experience.
3
Review and authorize.
AI assistance never replaces human approval or commercial authorization.
Product direction
One consistent experience across the supplier ecosystem.
These approved concepts show the experience MSP Target is building while the live product continues to evolve.
Illustrative concepts: Coastal IT Solutions and NexaChannel are sample names and data for concept review. These are not captures of production records or promises that every depicted capability is available today.
Immediate value
Every commercial relationship starts with a connection.
Create a free networking QR to exchange contact details and preserve who you met, where you met, and what happens next. No account is required to begin.
Live example
Try it now
Scan—or tap—Robert Friskney’s QR to experience the deliberate contact exchange exactly as a visitor would.
Free to create. No credit card.Start with useful value before committing to the platform.
Private by design.Contact details are released only through a deliberate exchange.
For supplier and channel representatives
Help MSP Target understand your organization.
Share interest in representing a supplier or channel organization for human review. This does not create an account, grant authority, link you to an organization record, or publish information.
Why suppliers participateAfter identity verification and explicit access approval, an Ambassador can help create a clearer, more useful path to market.
Reach net-new partners fasterMake your ICP, capabilities, routes, and go-to-market model understandable from the first discovery.
Accelerate partner onboardingGive MSPs and Technology Advisors one coherent view of who you serve, what you offer, and how to engage.
Reduce training and enablement costsReuse approved positioning and guidance instead of rebuilding the same foundational explanation partner by partner.
Build more productive partner relationshipsCarry the same commercial context from customer fit through opportunity, execution, and revenue.
Support every route consistentlyGive partners a coherent experience whether the relationship is direct, through a TSD, or across another channel route.
A future intelligence layer
Meet Augy, the AI Defragger.
Augy is the planned intelligence layer for turning scattered supplier facts, customer context, decisions, and commercial work into shared understanding and an accountable next action.